Finishing off our marketing package for Edmonton Veterinary clinic is their new ad placements in YouTube as 15 second, skippable in stream ads. These ads appear when a YouTube user meets all of the criteria that we've set in the campaign configuration.

There are several ways that we choose who will see our client video advertisement and one of these is by geographic area. Wanting to maximise the budget, we chose post code regions in the Cairns area, mostly on the southside. This means that for their ad to be served, the person watching YouTube must be in one of the postcodes that we've chosen. We've deliberately excluded any suburbs of Cairns that are north of Woree and South of Gordonvale for this campaign.

We then set what gender and age we want our audience to be, in this instance, all genders and all age groups. Then we set the income group we want our audience to appear in. This is done by selecting from the percentile of income group we want our audience to be. For example, we can choose by the top 10% of earners, or even go as low as the bottom 10% of earners.

With our goal of this campaign being to bring more paying clients to their business, we've excluded the bottom 40% of earners from seeing their ads.

Another handy way of filtering an audience down is to preselect interests that the YouTube user has and also if they have performed Google searches for things that would make them a high candidate to use our clients business. For example, if someone has done a Google search for 'Vet Clinic Near Me' in the lasy six months, and they are located within our target postcodes, our campaign will automatically bid highger to ensure we get them to see the ad for Edmonton Veterinary Clinic. We can even bid higher again if the user has visited our clients website in the past.

These are just some of the ways that we establish the highest quality YouTube Ads campaigns for our clients.

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