New website design, August
- Edmonton Veterinary Clinic, Cairns
www.edmontonvetclinic.com.au
We assisted Edmonton Veterinary Clinic in escaping the black hole of their old WordPress templated website design with this new, fully custom-coded online presence. In typical WordPress fashion, their website was very slow to load, very clunky and not seamlessly responsive to different screen sizes. As is typically the case with WordPress websites, their appearances in Google Search was also minimal.
The reason why a WordPress Cairns website design performs poorly in Google Search results all comes down to the consistency of the content. When we design and code a custom-coded website, we can write the content of all aspects of the website around the keywords we want the website to appear under. With the dreaded WordPress platform, the content we want the website to be talking about is overwhelmed by the abundance of WordPress files, many of which aren't even enabled for the target website.
By producing a Cairns website design with custom-coding, we aren't installing the entire WordPress operating system and editing a pre-made template, we're engineering code from the ground up to provide a tight and consistent file structure built around necessary elements only.
We've heard that a no-code agency will argue that custom-coding is unnecessary and a lengthy process, but this is based on their ignorance of how to read and understand website code structure. Sure, they might be bamboozled by website code and can't fathom how a website developer works with it, but to an experienced website coder, writing search engine specific website code from the ground up is second nature, and, not being a web-based interface like WordPress, is even faster to write and produce.
Our new custom coded Cairns website design for Edmonton Veterinary Clinic is to form the basis for a broader marketing campaign with Social Media, Google Ads and YouTube Ads all echoing the same advertising design philosophy.
Their custom coded website will not only be much more search engine friendly than their old WordPress template, it also has a much faster load time as we aren't having to load all the files of the WordPress operating system and are only serving files that are necessary to the website structure. These necessary files have also been custom written so we are able to hide more relevant keywords in them to provide a more consistent search engine crawler experience.
A custom coded Cairns website design is also more cost effective to run as the hosting charges are lower. This is because the custom coded website is much more secure than a WordPress website that requires widgets from multiple sources, everything at Allcorp is built in-house, and therefore doesn't require the constant security implementations costed into hosting a WordPress templated website design.
Cairns & Townsville's most experienced digital marketing team
